Since buying behavior of customers is changing due to recession and therefore we need to move strategically smarter to consumers than just harder selling. We need to spend more time in assisting them and go for consultative selling approach. Following are the tips for sales professional:
- Apply Consultative selling approach
- Do a lot pre-sales preparation
- Need to understand consumer needs than pushing our services or products.
- Have to apply pull marketing strategy
- Have to be more specific in identifying our target audience based on the strengths
- Have to improve on weaknesses and time to get better on what we do
- Change the routes to get success into market based on the strengths
- Be fast and consistent.
- Speed up decision making processes and response times.
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