Lead generation is a process of identifying different ways of gathering details for prospective customer. This is an important part of selling process as a good database or lead set will help in targeting right customers.
Lead Source:
A lead can be generated from various sources such as:
1) Through a paid database source such as (Hoovers, OneSource etc.)
2) Telemarketing-although a time consuming process but has emerged as an important tool.
3) E-mail Marketing: Most effective means of getting leads and a quicker turnaround ratio.
4) Intermediaries
5) Internal Reference.
In current scenario where every organization want to get more & more business, it is very important to look beyond the traditional mode of selling and use technology such as e-mail marketing & internet marketing.
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